Project:
The Mercialago Car Launch
Agency:
Lamborghini
Designer:
Mark Dobinson
Venue:
Covent Garden

The Mercialago was to be the benchmark of new supercars with an everyday driving ability and sustainable reliability. This launch was the first time that the British press were to see the car up close. Our defining role was to emulate ?the car is the star? against a backdrop of theatrical lighting with bespoke motion graphics and aspirational film footage of the car.