Project:
Audi
Agency:
GSP
Designer:
Sonja Klaus
Venue:
The Bridge

The follow up to the iconic Audi TT was always going to be an emotional and complex development for Audi. With the focus of the event on the reveal of the car, a conceptual design was created to work alongside the Burlesque dancer Dita Von Teese. A giant, revealing feathered fan backdrop was created to conceal the car whilst Dita performed her artistic dance in front. At the final moment of reveal, the fan split revealing the new car behind.